Case Study
CP Group
CP Group started its venture in the year 1998, It is one of the primary brands in Thiruvananthapuram and is presently expanding its wings to numerous urban areas in Kerala. Customer Satisfaction is key for us and we comprehend the beat of our clients.We are one among the best business aggregates in Kerala for more than 2 decades with its presence spread across Thiruvananthapuram, Ernakulam and Kollam districts.We provide outstanding choices for all categories of clients to have magnificent shopping experience with a variety of national & international brands across verticals under one roof.We are into Car tyres & accessories, furnitures, & designer lightings.
Challenges
- Forge a strategic partnership to build a strong foundation & take the business forward.
- To create new programs with our innovative ideas & vision
- To digitally transform the business to make it more profitable & customer friendly.
Insights
- We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.
Solutions
- Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
- Through CP group website, we try to make their operations digital & see how we can increase business through digital marketing.
- In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.
- We introduced our loyalty program into CP Group.
Results
- Created Brand awareness
- Growth in business
- Customer Retention
- Immense reach of brand across Trivandrum
