Challenges

• Forge a strategic partnership to build a strong foundation & take the business forward.
• To create new programs with our innovative ideas & vision
• To digitally transform the business to make it more profitable & customer friendly

Insights

• We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.

Solutions

• By introducing our loyalty program into Rajakumari group, we created Rajakumari Loyalty Card or RK Loyalty Card.
• Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
• Through Rajakumari group website, we try to make their operations digital & see how we can increase business through digital marketing.
• Through Rajakumari E-Commerce website, we try to digitalize their business, make it useful for customers to purchase goods online.
• A Human Resources Management System (HRMS) is a software application that combines many human resources functions, including benefits administration, payroll, recruiting and training, and performance analysis and review into one package.
• In networking, we conduct periodic visits to all the Rajakumari outlets for CCTV checkup, we have also implemented minimum 30 days backup recording to all the outlets.
• The feedback system is an important customer touch point wherein a customer can customers put through his/her feedback at the time of purchase. In Rajakumari group, we have implemented “customer happiness point” at select outlets to get feedback from their valued customers.
• In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.

Results

• Created Brand awareness
• Steady growth in business
• High Turnover