Rajakumari Group - client case study

Case Study

Rajakumari Group

Rajakumari Group, a brainchild of a group of visionaries, started its venture in the year 1996. It is one of the prime brands in South Kerala and is presently extending its range of numerous urban areas in Kerala and to other nations.

We are one among the best business conglomerates in South Kerala for more than 2 decades with its presence spread across Thiruvananthapuram and Kollam districts. Our prestigious presences are spread over into the areas of Shopping Malls, Gold & Diamond Jewelers, Wedding Centers, Restaurants, Supermarkets, Hypermarkets, Hybrid Marts, Digital Hub, & Bakery, etc.

Rajakumari Group


  • Forge a strategic partnership to build a strong foundation & take the business forward.
  • To create new programs with our innovative ideas & vision
  • To digitally transform the business to make it more profitable & customer friendly


  • We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.


  • By introducing our loyalty program into Rajakumari group, we created Rajakumari Loyalty Card or RK Loyalty Card.
  • Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
  • Through Rajakumari group website, we try to make their operations digital & see how we can increase business through digital marketing.
  • Through Rajakumari E-Commerce website, we try to digitalize their business, make it useful for customers to purchase goods online.
  • A Human Resources Management System (HRMS) is a software application that combines many human resources functions, including benefits administration, payroll, recruiting and training, and performance analysis and review into one package.
  • In networking, we conduct periodic visits to all the Rajakumari outlets for CCTV checkup, we have also implemented minimum 30 days backup recording to all the outlets.
  • The feedback system is an important customer touch point wherein a customer can customers put through his/her feedback at the time of purchase. In Rajakumari group, we have implemented “customer happiness point” at select outlets to get feedback from their valued customers.
  • In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.


  • Created Brand awareness
  • Steady growth in business
  • High Turnover

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