Case Study
Rajadhani Group Of Hotels
Rajadhani Hotels & Resorts, from the Rajadhani Group, is a chain of premium luxury business hotels and leisure destinations offering international levels of hospitality service in Trivandrum (Thiruvananthapuram) & Kanyakumari. Our success is a direct result of the experience of our people. Since inception in 1972, we now have 8 Luxurious & Business Class hotels in south Kerala & Kanyakumari.
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Challenges
- Forge a strategic partnership to build a strong foundation & take the business forward.
- To create new programs with our innovative ideas & vision
- To digitally transform the business to make it more profitable & customer friendly.
Insights
- We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.
Solutions
- Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
- Through Rajadhani hotel's website, we try to make their operations digital & see how we can increase business through digital medium.
- In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.
- We created numerous contests through social media platforms as part of brand awareness campaign.
Results
- Created Brand awareness
- Growth in business
- Lead Generation
- Customer Retention
