Case Study
RAINBOW HOSPITALITY
“There is a difference between dining and eating. Dining is an art. When you eat to get most out of your meal, to please the palate, just as well as to satiate the appetite, that, my friend, is dining”
Our first restaurant opened in 1978 and has since become one of the jewels of the U.A.E. We are an all-time favorite among the residents and tourists alike. Located in the heart of the emirate on Al Qasimia Street it has become a landmark in itself. Our legendary international buffet is synonymous with dining. We serve over 150 dishes, including live cooking stations, which serves sizzling entrees straight to your table. We also offer an extensive selection of A la carte dishes ranging from Arabic cuisine to Asian & European, besides our Lobster & Seafood specials are sure to keep you coming back for more.
Challenges
- Forge a strategic partnership to build a strong foundation & take the business forward.
- To create new programs with our innovative ideas & vision.
- To digitally transform the business to make it more profitable & customer friendly.
Insights
- We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.
Solutions
- We introduced our loyalty program into Rainbow Hospitality.
- Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
- Through Rainbow Hospitality website, we try to make their operations digital & see how we can increase business through digital medium.
- In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.
Results
- Created Brand awareness.
- Steady growth in business.
- Customer Retention.
- Lead Generation.
- Immense reach of brand across UAE.
