Case Study
MERALDA JEWELS
A world class jewellery brand shaped together by some of the best practitioners in the jewellery industry across India. The Brand is led by Mr AK Nishad, with over 30 years experience in the industry and supported by a Team comprising of veterans and professionals with several years of experience in the various aspects of the industry. Meralda Jewels will be headquartered in Kozhikode, Kerala, India and will start spreading its wings with large format wholesale showrooms. Look out for MeraldaIndia's First Wholesale Superstore for Jewellers.
Challenges
- Forge a strategic partnership to build a strong foundation & take the business forward.
- To create new programs with our innovative ideas & vision.
- To digitally transform the business to make it more profitable & customer friendly.
Insights
- We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.
Solutions
- We introduced our loyalty program into Meralda jewels.
- Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
- Through Meralda jewels website, we try to make their operations digital & see how we can increase business through digital medium.
- In networking, we conduct periodic visits to all the Meralda jewels outlets for CCTV checkup, we have also implemented minimum 30 days backup recording to all the outlets.
- The feedback system is an important customer touch point wherein a customer can customers put through his/her feedback at the time of purchase. In Meralda Jewels, we have implemented “customer happiness point” at select outlets to get feedback from their valued customers
- In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.
Results
- Created Brand awareness across Kerala.
- Lead Generation.
- Steady growth in business.
