Challenges

• Building customer confidence in online seafood delivery
• Creating a stronger presence on social media and search engines
• Encouraging more repeat orders and long-term loyalty
• Supporting local franchise partners with consistent brand communication

Insights

We saw that Fishmaid had a great story and product — they just needed the right approach to help more people discover and trust their service. Our goal was to make their message clearer, more engaging, and reach more potential customers. 

Solutions

To help Fishmaid grow and connect with their audience, we rolled out the following steps:

• SEO Improvements: We worked on fixing website issues, added useful content like recipe blogs and fish-buying tips, and helped them show up higher on Google for searches like “fresh fish delivery near me.
• Social Media Content: We built a regular posting plan for Instagram and Facebook featuring: Daily fish availability updates Behind-the-scenes cleaning and packing videos Real customer feedback Health tips and easy recipes Fun reels and polls to get people involved.
• Online Advertising: Google ads targeting people looking to buy fish online Instagram and Facebook ads showcasing special offers and festive deals Local ads focused on specific delivery areas.
• Short Videos: Created snackable videos that showed: The fish-cleaning process Customer testimonials Simple home recipes using Fishmaid’s products
• WhatsApp & Customer Care: We helped set up a friendly and easy system for customers to place orders, get reminders, and share feedback through WhatsApp.
• Franchise Support: We created simple, ready-to-use design templates and promotional materials so that each franchise could run their own local ads while keeping the Fishmaid brand look consistent.

Results

• Grew awareness across multiple cities in Kerala
• More repeat customers and steady growth in franchise performance
• 4X increase in website visitors within three months
• 3.2x return on ad spend through digital campaigns
• Higher engagement and reach on Instagram, with a 5.6% interaction rate
• Built trust through real-life stories, behind-the-scenes content, and customer feedback Fishmaid Online continues to grow with strong customer support, reliable service, and the right digital moves.

With MSGR’s ongoing partnership, the brand is making seafood delivery a regular part of modern Kerala homes. As they expand further across South India, Fishmaid is proving that freshness, quality, and trust can still be delivered — one order at a time