COUSINS SILKS - Best bridal boutique in Trivandrum
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Case Study

COUSINS SILKS

Cousins Silks the fashion & silk emporium of Nedumangad offering a wide range of branded Women, Men's and Kids apparel collections.

Cousins Silks product lines are different from other players in the textile industry. So are its infrastructure facilities with outstanding choices for a family to have a magnificent shopping experience with a variety of brands at sensible rates under one roof. Consumer loyalty is key for us and that is our quality and likewise purpose for our development we comprehend the beat of our clients, and we give all that is expected to have an agreeable existence.

Best bridal boutique in Trivandrum

Challenges

  • Forge a strategic partnership to build a strong foundation & take the business forward.
  • To create new programs with our innovative ideas & vision.
  • To digitally transform the business to make it more profitable & customer friendly.

Insights

  • We gave them the ideas to grow & expand their business through our efficient IT consulting & Marketing Strategy.

Solutions

  • We introduced our loyalty program into Cousins Silks.
  • Through Cousin Silks website, we try to make their operations digital & see how we can increase business through digital medium.
  • Digital Marketing benefits organizations of all sizes by offering access to the mass market at a moderate cost.
  • Through Cousins Silks website, we try to make their operations digital & see how we can increase business through digital medium.
  • In networking, we conduct periodic visits to all the Cousins Silks outlets for CCTV checkup, we have also implemented minimum 30 days backup recording to all the outlets.
  • The feedback system is an important customer touch point wherein a customer can customers put through his/her feedback at the time of purchase. In Cousins Silks, we have implemented “feedback point” at the outlet to get feedback from their valued customers.
  • In IT Consulting we work as the bridge between the technical team and staff members by getting a clear understanding of the client requirements of the business model and strategy.

Results

  • Created Brand awareness across Trivandrum.
  • Lead Generation.
  • Steady growth in business.

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