Top 7 Local SEO Tips For Multiple Target Locations [ 2021 updated]
Businesses can attract website traffic from many states or nations throughout the world by using multiple-location SEO.
It offers a number of benefits to E-Commerce businesses who ship globally or internationally. If you have it in place, you can easily extend your consumer base and grow your business.
How to do local SEO for multiple target locations? Here are a few tips to remember.
Let's start by defining multiple-location businesses before we go into local SEO.
What are Multiple-Location Businesses?
Service providers or product dealers with multiple locations are referred to as multiple-location businesses.
you are considered a multiple-location business, if :
• You have a lot of physical locations or retailers.
• Even if you don't have a physical store, you service a multitude of locations.
• You are a local business directory.
When you run a multi-location business, you have a lot to consider. Is your franchise's branding consistent across all of its locations? Do you have the same merchandise or services at all of your locations? Are the locations scattered across the state or across countries?
The answers to these questions are crucial in an online marketing strategy. To increase your internet presence across all of your locations, you'll need a complete franchise SEO and digital marketing strategy. You must also ensure that each location receives acceptable internet coverage.
The problem is that getting at the top of Google search results can seem impossible for businesses with several locations. There's no reason to be concerned, however. Local search optimization is the key to ranking for local searches.
What is Local SEO for multiple-Locations?
Local SEO is a search engine optimization method that helps businesses rank in local searches, including both organic and Google Maps searches.
If you have many locations, you'll have many Google My Business listings (GMB) and website location pages. Multiple-location SEO is the practice of ranking your separate location pages and GMB listings for your target keywords and geographic areas.
Because they all target closely related niche and geo-specific keywords, managing many listings and location pages can be a challenge. Furthermore, you must optimize each listing without affecting the ranks of your other listings. Instead, you must increase the visibility of all of your local listings on search engine results pages (SERPs).
What Are the Advantages of Multiple-Location SEO?
1. Boost Local Marketing Results
You can increase your marketing strategies by using Google's multi-location SEO tools.
Google provides location-based data, such as drop pins on digital maps with your business actual address, operating hours, and other pertinent information.
2. Attract Local Customers
You might be able to acquire more local clients in your area by using SEO for various regions.
When people look for a local business that provides a specific product or service, the search results will show local businesses that specialize in that area.
3. Boost Brand Awareness
A local SEO strategy can assist you in increasing sales. If a business wants to boost its visibility in a certain area, it might boost its local presence. Your product pages may show in the top search results when buyers are terms related to your business offer.
How to do local SEO for multiple locations
The top 7 Local SEO Tips for Multiple Target Locations are shown below.
Let's have a look at it.
1.Use a single domain
You might be tempted to create unique names for each location if your business has multiple locations. Because each domain is indexed independently, your marketing efforts (such as posting content and creating links) will only have an impact on the site where you publish content and build links.
If you want to handle different content (beyond a contact page) for each of your locations, you can use a subfolder or subdomain. This will allow you to target specific parts of your website based on their location without having to manage and optimize multiple sites.
2.Create location-specific content
If you want to rank in the top rankings for each of your locations, you must create pages and content that are appropriately optimized for each of them. You can create sites for each location, for example, with testimonials from local consumers and photographs of your shop or store. You may optimize on-page features like page title, H1, and content for each area you're targeting by generating unique pages for each region.
It's vital to note that the names of the city and state on each page should not be swapped. To avoid duplicate content penalties, make sure that the material for each of your locations is as distinct as possible. This will also aid in the creation of a more personalized user experience.
You might also want to include employee biographies on your individual location website. This is advantageous since the material at each location is guaranteed to be unique. By including information about their expertise and the areas they serve in their bios, you can also incorporate keywords.
3.Investigate your competitors
It's critical to study the market and evaluate your competition before implementing SEO for multiple locations.
What distinguishes your business, and how can you apply your capabilities to a specific location?
Understanding the answers to these questions will aid you in developing and implementing a local SEO strategy that will increase consumer attraction and conversion.
Competitor research will help you gain a better understanding of the market and create local SEO campaigns that appeal to your target audience and persuade them to buy your products and services.
4. Claim your Google My Business listings
Getting your business listed on Google My Business is a simple procedure that allows you to show up in local searches on Google Maps. You can create a business account and assign multiple users to different locations.
You can manually add new locations to Google My Business, or you can utilize bulk location management to import and manage new locations if your business has 10 or more sites. If you have more than ten locations, you can utilize bulk verification to validate them all.
Google My Business is an excellent choice for firms that want to display multiple locations and consolidate all of their information. You may also search through a number of other online directories. Simply keep track of the directory you utilize and the places you list.
5.Focus on link building
Backlinks to your website offer Google indications about its authority based on the amount and quality of links it receives. You might focus on gaining more authority backlinks from local sites to improve your rankings in local search results. You may, for example, reach out to local bloggers to see if they'd be interested in sharing your content or enabling you to guest post on their blog.
You can also gain links from local periodicals by sponsoring or hosting events, as well as informing local journalists when anything noteworthy occurs at your business.
This can help you gain more local links as well as provide favorable signals to Google, which can help you rank higher in local search results.
6. Avoid keyword stuffing
It's important to avoid stuffing keywords into your content when optimizing your site for local searches. Listing a number of cities and states your business is seeking to rank for in search results is an example of keyword stuffing. This is a clear violation of Google's quality criteria, and it may harm your business in the long run.
7. Encourage local reviews
As another approach to promote local business, encourage people in the location you are targeting to review your business. This will allow other residents in the area to get a sense of your business, as well as the items and services you offer.
People are more likely to believe what other customers have to say about your business than the information you publish yourself, so this review is also great social proof.
Sending short email surveys about your services is one approach to get customers to rate your business. You can also invite customers to write feedback after they purchase a product or service, or have a few tablets in your shop to ask customers to do so before they depart. This will provide you with vital information into what your business does well and where it might improve.
Multiple-location SEO has a lot of advantages for your business. Not only will you be able to raise brand awareness. You can even boost your client acquisition outcomes because many individuals conduct local searches.
To take full advantage of this SEO strategy, you'll need to design and optimize a page for important areas of your organization. After that, collect reviews and develop local business listings to ensure that customers have a positive impression of your business.
By implementing this multiple-location SEO strategy, you'll be able to rank for more keywords and attract more customers!!