Website Redesign - SEO Friendly
Website Redesign can be a time-consuming and expensive process, but it's important to
do right.
A website redesign is a process of redesigning the layout, content and other features of a website. This is done for different reasons like to update the design or to improve the user experience.
Website Redesign Tips:
- Be sure that your new design is compatible with search engine crawlers.
- Use schema markup and structured data tags.
-Optimise any images on your site with alt tags and captions.
- Keep your navigation as simple as possible.
The age of the internet has brought about the era of digital marketing. A website is the main tool that businesses and websites use to market their products or
services. This article will provide tips and guidelines for a website redesign to make sure that it remains SEO friendly and prevent big drops in rankings.
Website Redesign: Tips to Avoid Big Drops in Your Rankings
The first step in optimising your site for SEO is to choose a web host. The right web host can help you with both speed and security, which are important factors on your website’s SEO ranking. The second step is designing your site so it is accessible on all devices, since not everyone accesses the internet through a computer anymore. Thirdly, optimize your site for good search engine visibility
by using placeholders such as keywords.
Website redesigns are a great way to improve your SEO rankings. But it is important to avoid these common mistakes that can cause big drops in your rankings.
1) Not having a clear plan for the redesign - It is important to have a clear plan for the redesign before you start. This will help you avoid any mistakes and make sure that you are on track with your goals.
2) Not having an SEO audit done before the redesign - It is important to have an SEO audit done before the redesign so that you know what needs to be changed and what needs to stay the same. This will help you avoid any mistakes and make sure that you are on track with your goals.
3) Not updating old content - It is important to update old content so that it matches with new.
Cessation
Website redesign is a big topic for many online businesses. It’s important to make sure that the new website design is search engine friendly and doesn’t have any radical drops in rankings.
There are many tips to avoid big drops in rankings after a website redesign.
The first one is to make sure that you don't break any of Google's Webmaster Guidelines, which includes not changing the URLs of your site too often, not blocking crawlers or spiders, and having a crawlable navigation structure.
Secondly, it's important to keep in mind that your page load time should be less than 3 seconds or else Google will penalize you for it. Thirdly, after the redesign is complete, you need to submit your
sitemap to Google and Bing Webmaster Tools by going through
The reasons and how SEO ranking can be dramatically reduced can vary from algorithmic and "over-the-limit" algorithms in Google Search, to over optimization for keywords, content scrapers and other technological phenomena.
Website owners may think that redesigning websites should not be a huge issue because major search engines like Google are design-friendly.
The problem is that the major search engines designed their algorithms to
detect malicious activities in order to protect consumers from low quality
websites, abusive advertising practices and scams.
Bludog's Bruce Clay spoke of this issue at the MarTech conference, he said people entering “new game-changing technologies” need to educate themselves first on how such implementation is penalised by Google. Technology companies like Sysomos had already done an expiry of search engine standings based on.
