Google's Latest Broad Core Update (June 2021) & SEO Best Practices


Reshma P

Google's Latest Broad Core Update (June 2021) & SEO Best Practices

12 Jun 2021

Google's Latest Broad Core Update

Google has announced the most-awaited and first broad core update of 2021, June 2021 Core Update began rolling out on June 2nd.

The latest major upgrade from Google was released last December. Despite the fact that the rollout of core updates had followed a pattern for the previous three months, Google opted to break the trend this time and deliver the current upgrade six months later.

A researcher's primary source of information is the Google search results. Every day, billions of pieces of data and information could circulate in these Google search results all across the world.

Its algorithms select the most useful (perceived) and relevant responses to users' inquiries from the billions of results. On top of this, Google regularly employs a range of strategies and metrics in order to provide the most beneficial results to its users. The system's primary enhancements were able to minimize the number of irrelevant results on a search results page by approximately 40%.

Google usually publishes a major algorithm update every few months or so. The previous core update, named December 2020 core update, was released six months ago on December 3, 2020. There was a seven-month delay until the May 2020 core update, which was released on May 4, 2020. The one before that, the January 2020 core update, was released on January 13, 2020.

So this one took a lot longer to roll out than prior updates. However, another update is expected in about a month.

Two-Part Update: June and July Core Updates

Google launched the current broad core algorithm update on June 2, 2021, as a result of these continuous advancements. In July 2021, there will be another follow-up update.

The reason for these updates in a row, which is quite unlikely, is that things couldn't be prepared in time. According to Google, most sites will only notice a minor impact from one or both updates, if at all.

However, it is dependent on the site's performance and SEO quality. It will be possible to change the content ranking in contrast to other sites. In addition, highly rated sites may experience a decline in traffic and revenue. As a result, we may expect some interesting changes in the coming weeks, and effectively implementing the new results will take some time.

July Core Update: What to expect

Following a Google algorithm update, your rankings may go up, down, or stay the same. However, if you were affected by the June 2021 core update, the impact may be reversed with the July 2021 core update. Most sites won't notice the changes, according to Google, but SEOs that manage a lot of sites will likely notice a lot of changes in the Google search results.

This will be a global deployment that will affect all languages and will take approximately two weeks to complete. When the deployment is complete, Google will announce it, which should be before the mid-June page experience change.

The following is what Google had to say about the two updates:

The big question is how much of an impact will it have on your site's ranking? For an answer, we will have to wait a little longer.

That said, here are a few of the most important things you need to keep in mind and some Google Search best practices to get the best out of Google’s algorithm updates.


If you detect a sudden decline in traffic or a drop in ranking. Just establish a detailed plan to improve your content in the next step.

#2. This is not just for you
These adjustments, according to Google, aren't for any specific websites. So this is good news for the sites that were doing their best in terms of the content but didn't rank well enough.

#3. Check your SEO knowledge and its practices

So, now that you've calmed down and gained some perspective, do your best to practice good SEO.

  • Mobile-friendly -

    The majority of people use mobile phones to conduct searches. So they expect to be offered extremely useful information presented in a compact, mobile-friendly manner. If your website is not mobile-friendly, expect your rank to go down once Google notices it. Ensure that your website is mobile-friendly and responsive.

  • Sitemap -

    Both Google and its users benefit from a sitemap. It notifies both your users and Google about the most significant web pages. It is therefore recommended that you update your sitemap, as this will improve the searchability and accessibility of your website.

  • Loading time and speed -

    Users will lose interest and be frustrated if your page takes too long to load. As a result, your bounce rate will be higher and your session duration will be shorter. Keep an eye on your big images, since they will take longer to load and should be optimized.

  • Accurate page titles -

    Both visitors and Google value the title since it provides information about the page. Allow for a clear view of the page content without keyword stuffing.

#4. Customers are really valuable

User experience is the key to success. The customer is the key factor.  These are a few of the most important rules in marketing, growth hacking, and SEO services. Consider your content from the perspective of your customer.

Consider what they truly require. This is Google's requirement from you. They're there to help customers find what they're looking for.

#5. Claim your business profile on Google My Business

Google My Business allows businesses to claim their profile. This is a complimentary service that will assist your users as well as provide further information. This will reveal to Google about who you are, what you do, and who your customers are. Customers will be able to contact you easily if you provide this information. Your traffic will increase as a result of increased website traffic and the ease with which it may be reached.

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