5 Mistakes that will destroy your Digital Marketing Goal


Shilpa John

5 Mistakes that will destroy your Digital Marketing Goal

22 Feb 2023

5 Mistakes that will destroy your Digital Marketing Goal

5 Mistakes that will Destroy your Digital Marketing Goal

Are you an individual/company who has potential digital marketing goals? Are your efforts to gain results not reaching an end? This means you are wrong somewhere in your digital marketing journey. It can be anything like wrong target audience, or setting unrealistic goals or not considering SEO’s potential in boosting your market etc. Let’s understand what the mistake are:

  1. Unrealistic goals

Setting goals is a challenging task, which if not worked out properly may fail to generate the desired results. In order to achieve the best output, we must set realistic and practical goals. Some of the goals in digital marketing are brand awareness, increasing sales and increasing engagement. These goals can be broken down into objectives. Some of the unrealistic goals commonly found in digital marketing are expecting immediate sales hikes, setting impractical revenue goals etc. Sometimes clients' expectations drive the digital marketing goals astray. So, how do you tackle them? One easy way is to be honest with your goal. You know it’s not possible to achieve an unrealistic goal and you must accept that fact. 

  1. Wrong Target Audience

Companies tend to spend a lot of money and time on marketing and they target their desired audience. But, sometimes the companies might target the wrong audience. Sometimes, marketers forget the purpose of marketing. Inorder to aim at the right target, you must think like a customer rather than a marketer. A customer’s point of view is important so that you can market accordingly. Companies can also opt for customer testimonials so that they can know the trend of the market and what customers actually like. 

  1. Missing out on Tracking Data

There's a term called Key Performance Indicators, also called KPIs. These are indicators that determine growth as well as change while marketing something. It's mandatory that you keep track of these KPIs so that you don't miss out on your digital marketing goals. Some of the Key performance indicators are cost per lead, page views, web traffic sources etc.

  1. SEO is never considered

SEO is the key most important marketing skill and sometimes digital marketers miss out on their importance. SEO is the top 3rd marketing skill used as per the reports of LinkedIn. It's needed on several platforms and not only for websites. SEO helps in ranking the page well and aids in user search experience. Using keywords in titles, meta descriptions, schema markup, using keyword embedded blogs etc are some of the practices done in SEO.

  1. Only relying on a single channel

This is not a wise practice. Digital marketing is a field which requires multiple channels to get the best results. Different kinds of skills are required to boost your content. Usage of various platforms and tools are required to experiment your content. 

You must be careful when you are marketing your contents digitally. Achieving a proper result is required if you want business to flourish well. You avoid these mistakes if you plan out a well developed strategy. If you want to correct your mistakes or get your digital marketing strategy, then partner with Mysearch Global Rewards, one of the best Digital Marketing agency in Trivandrum, Kerala. Rated as the top digital marketing agency, you can rely on us to clear all your marketing queries.


The most frequently asked question about digital marketing mistakes

What are common digital marketing mistakes?
The answer is straightforward: launch a digital marketing campaign without a clear goal.

Surprisingly, many marketers run ads without a clear understanding of their objectives. Are they trying to gain more followers? Attract new clients? Who is their target audience? Is it a short-term or long-term strategy? Does it have a deadline? Often, they realize they haven't addressed these fundamental questions.

Why does this happen?

It all comes down to lacking a clear goal.

Before embarking on your digital marketing journey and implementing various strategies, having a well-defined objective is crucial. Every business is unique, and there's no one-size-fits-all approach to setting goals.

Here are the top 5 digital marketing mistakes you should avoid:

1. Neglecting to Set a Clear Goal

One of the most significant digital marketing mistakes is operating without a clear direction. Without a defined roadmap, you may end up trying everything but accomplishing very little.

As Benjamin Franklin wisely said, "If you fail to plan, you are planning to fail."

Your primary task before delving into digital marketing is establishing clear goals.

Set achievable objectives that align with your business vision. It could be as simple as gaining your first 100 followers on Instagram or as challenging as closing 20 sales in a week.

Setting your goals upfront helps you identify the right digital marketing tactics to employ, ensuring you're on the right path. Without clear objectives, it's challenging to gauge progress or know when it's time to scale up your efforts.

Here are some tips for setting effective digital marketing goals:

  • Develop a strategy for each goal and include deadlines. Planning is essential; otherwise, your goals remain as mere aspirations.

  • Share your goals with your team. Providing context enables employees to see the bigger picture and find optimal ways to complete their tasks, boosting overall productivity.

  • Don't overwhelm yourself with too many goals. Focus on three or four that are manageable and impactful.

2. Failing to Define Your Buyer Persona

While almost everyone uses the internet in some way, your product or service isn't suitable for everyone. It's essential to have a clear picture of who values your offerings the most—your buyer persona.

Why is this crucial?

Efficient advertising involves delivering the right product or service to the right person. This philosophy holds true for digital marketing.

Not defining your buyer persona or target audience is a common digital marketing mistake. The more you narrow your audience down to your ideal buyer persona, the higher the chances of converting them into customers.

3. Blindly Following Trends

Digital marketing is highly dynamic. What's popular today may not be tomorrow's trend. It's crucial to adapt but not jump blindly onto every bandwagon.

Platforms and apps can quickly rise and fall in popularity, and it doesn't mean you should invest time and money in every new trend. One of the common digital marketing mistakes is jumping on new trends without careful consideration.

For example, Instagram TV (IGTV) generated buzz in 2018, but users still favored traditional YouTube videos. Countless brands invested heavily in creating IGTV content that didn't resonate with their audience.

When encountering a new trend, take your time to evaluate its potential. Ask if it aligns with your buyer persona and business goals. Monitor its growth and impact on your existing strategies before fully committing.

4. Promotion Without Education

While exposure is essential in marketing, simply making your product or service recognizable isn't enough. Many visitors to your website may not convert into customers due to uncertainty.

People today are informed consumers; they research, evaluate, and seek value from products or services. To overcome this, focus on education.

Rather than just promoting your offerings, create informative blog posts, articles, and videos that address your buyer persona's pain points and demonstrate the value of your product or service. Show them the "whys," and they'll be more inclined to choose your solution.

5. Hiring Subpar Agencies

Some businesses opt to hire digital marketing agencies to manage their online presence, especially when they lack the time or expertise. However, choosing an agency solely based on affordability can be detrimental.

Instead, prioritize agencies with a proven track record of delivering quality results. While it's essential to save money, being excessively frugal can lead to negative outcomes.

Consider this analogy: Eating instant ramen may save money initially, but it can harm your health in the long run. Similarly, selecting a subpar agency may save money upfront but can damage your brand's reputation and end up costing more in the long term.

Invest in an agency that provides reliable results and aligns with your business objectives.

Avoiding these common digital marketing mistakes can significantly enhance your marketing efforts and lead to better outcomes for your business.

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